DISCUSSION: How Do You Choose What To Read?

So I know this sounds like a fairly obvious task but I'm curious to know whether choosing a book to read is the same for everyone or whether choosing books is more personal and individual. I think I've been reading long enough to know the kind of books I like but I have noticed a few things I look for...

The Genre
I tend to stick the genre's I know I love. I read mainly YA books, but the main genre's I like are thrillers, contemporaries, paranormal and I'm just starting to get into fantasy. I know these are really broad genre's but I don't tend to pick up much out of these categories. I'll occasionally read historical fiction but it has to be really good. 

The Cover
I know, I know. Never judge a book by it's cover...but I do ok. I can't help it (pls don't judge me 😢). I just find that if a cover doesn't grab my attention then I'm not too inclined to pick it up. Sometimes I'll make an exception...which leads me onto my next point.

Recommendations
I don't have many friends who are hardcore book lovers like me. So I get 99.9% of my recommendations from the internet (the most reliable source anyway, right?) I used to watch booktube to get recommendations and while I still do, since I started blogging I get majority of them from other book bloggers. The likelihood is that if I haven't heard anyone recommend a book then I'm not going to read it. 
So what do you look for when choosing a book to read? Anything that I've missed? Let me know in the comments!